Il Programma Formativo del WMF2023

Gartner predicts that in 2025, companies that use AI-based algorithms for marketing will shift 75% of their staff from production to strategic activities, automating many tasks. The focus will be on acquiring first-party data and offering personalized experiences to build customer loyalty. AI-first, loyalty and personalization will be the priorities for all sectors, not just for travel, hospitality and retail. During the session we will analyze how to embrace an AI-first approach to marketing: the steps, the necessary skills and some of the most common use cases.

Embark on a journey of discovery with the advent of new prompt-driven AI - your ultimate guide and companion. Imagine the possibilities - Automated administration, incredible new immersive narrative experiences, robots that fold laundry at your command, and even neural networks in a bucket of water. With the revolutionary implications of AI in many sectors of our economy, we are presented with both challenges and unparalleled opportunities. Join the conversation as we navigate the uncharted waters of our respective disciplines and discover the beauty of making the complex simple through AI.

Generative AI tools such as ChatGPT have disrupted the education system, by enabling students to generate perfect school and university assignments at a press of a button. But these tools can also be used to enhance the learning process, by creating personalized tutors which explain the material at any level and in any style. Teachers can also benefit from using the tools to generate lesson plans, presentations and interactive games, as well as evaluate tests and assignments based on custom criteria. In this presentation we will cover the different aspects of using generative AI tools in education, provide examples and use cases, and recommend best practices and policies

We often hear about responsible innovation, but what does that actually mean in practice? On a broad level, it means three things when you innovate: you want to respect the rule of law, do no harm, and you want it to do good. When we talk about innovating with powerful AI technologies, these concepts are often related to data privacy, and protection, ethics and bias, as well as the digital divide in making use of these technologies. We all know that economies and societies can benefits massively from AI when used responsibly. However, balancing the act of working responsibly while harnessing tech requires new ways of thinking and working. One of such emerging paradigm shifts is driven by Synthetic Data. In this talk Shalini will introduce how synthetic data is already changing the way companies are thinking about responsible innovation with a focus on privacy preservation, data quality and ethics, eliminating data scarcity and cutting costs in utilizing AI.

AI algorithms often operate as "black boxes" that take input and provide output with no way to understand their inner workings. The goal of explainable AI is to make the rationale behind the output of an algorithm understandable by humans. I will talk about how machine learning model results can be interpreted and explained. The discussion will be around methods used for explanation e.g. SHAP values etc. and how to interpret them. This will cover the working of the model explanations along with a short demo.

How do you get started with artificial intelligence? The short answer is quick-win pilot projects with narrowly defined use cases and high probabilities of success. That's how you build executive support for the longer-term vision and transformation.  Hundreds of activities that marketers perform every day will be intelligently automated to some degree in the near future. Discover a practical framework to piloting AI that makes it approachable and actionable for marketers at all levels.

We redefine the art of the possible for our clients, ourselves and the world. As our vision is one that is built on human experience - we see the Metaverse as a continuum, a spectrum of digitally enhanced worlds, realities, and business models. It is a new medium for commerce, experience and community and we're looking for innovative pioneers to help us bring our vision to life responsibly, generating sustainable and diverse value in the short and long term. The emergence of blockchain technology enables not only the decentralization an democratization of commerce ("decentralized richness for everyone") - it provides its own value system in the Metaverse. And it has the potential to enhance real world (human) value drivers through the development of new business models and responsible and sustainable augmentation of existing solutions and their applications in a mixed reality in e.g. healthcare & lifesciences, supply chain & transportation, utilities, environmental & social services and many more. 

Today, your small business has the potential to achieve unprecedented results with a limited amount of resources thanks to the vast amount of data available along with the rise of intelligent machines… From launching successful products that meet your customers' needs to generating leads on autopilot, streamlining your customer service and creating smart marketing campaigns.  The benefits of artificial intelligence for business are widely debated. However, the way to implement such tools and measure their efficiency remains often perceived by many small business owners as an unsurmountable and complex process.  Join this session and I will share with you our step-by-step approach to start leveraging AI in your small business. We will explore the 'dos and don'ts' while deploying an AI strategy in your organization and how to measure its effectiveness.